One of the major benefits of using social media for your business is that analytical software can provide detailed statistics about the effectiveness of your posts. These analytical tools are especially useful for guidance on future posts and content. For example, if you find that a certain type of content has a pattern of generating the most “likes” and user activity at a certain time of the day, it may be wise to continue posting similar content at that time. It is vital to pay close attention to trends within your business’s social accounts in order to take full advantage of their potential. Let us help by using our analytical tools to evaluate the best steps moving forward.